east Hotel Hamburg

Hotel · Hamburg St. Pauli

east is a design hotel in a former iron foundry in St. Pauli, just a few minutes from the Reeperbahn. The queer bars in St. Pauli, such as Toom Peerstall and WunderBar, are quickly reached on foot from here.

• ★ 4.6 on Google (4,234)
• Upscale
• in St. Pauli
• Design hotel

Address

Simon-von-Utrecht-Straße 31
20359 Hamburg

Location

approx. 4 minutes’ walk to Toom Peerstall and Pink Inc, a few minutes to the Reeperbahn and WunderBar; approx. 15 minutes by U-Bahn or taxi to St. Georg

Price range

Upscale, from approx. €130 per night

Rooms

Rooms, studios, suites and apartments with roof terrace

Crowd

mixed, design lovers and night owls

What makes the hotel special

Travel Gay lists east as a St. Pauli recommendation and points to the nearby “popular gay club WunderBar”; GayOut lists it as “gay-popular”. The hotel is a mainstream design hotel, but the best upscale address if you have your eye on the queer bars in St. Pauli and the nightlife around the Reeperbahn.

Rooms and amenities

The architecture with organic shapes and warm light defines the rooms, restaurant and bar. Some bathrooms are open-plan. Guests praise the breakfast, design and friendly bar team. There’s criticism of loud private parties in the bar, no kettle and occasionally curt service.

Contact

Editorially researched, as of October 2026. Sources: Travel Gay (Hamburg hotel guide), GayOut (incl. Google reviews: 4.6 stars, 4,234 reviews). Prices and amenities may change, please check before booking.